Current:Home > MyUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -VisionFunds
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-11 22:51:45
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (366)
Related
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- The U.S. could run out of cash to pay its bills by June 1, Yellen warns Congress
- From the Middle East to East Baltimore, a Johns Hopkins Professor Works to Make the City More Climate-Resilient
- What has been driving inflation? Economists' thinking may have changed
- Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
- This Foot Mask with 50,000+ 5 Star Reviews on Amazon Will Knock the Dead Skin Right Off Your Feet
- Inside Clean Energy: In the Year of the Electric Truck, Some Real Talk from Texas Auto Dealers
- Pregnant Lindsay Lohan Shares New Selfie as She Celebrates Her 37th Birthday
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- Anthropologie 4th of July Deals: Here’s How To Save 85% On Clothes, Home Decor, and More
Ranking
- Travis Hunter, the 2
- Space Tourism Poses a Significant ‘Risk to the Climate’
- Warming Trends: A Possible Link Between Miscarriages and Heat, Trash-Eating Polar Bears and a More Hopeful Work of Speculative Climate Fiction
- Warming Trends: Chilling in a Heat Wave, Healthy Food Should Eat Healthy Too, Breeding Delays for Wild Dogs, and Three Days of Climate Change in Song
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- An African American Community in Florida Blocked Two Proposed Solar Farms. Then the Florida Legislature Stepped In.
- In the Philippines, a Landmark Finding Moves Fossil Fuel Companies’ Climate Liability into the Realm of Human Rights
- Nearly a third of nurses nationwide say they are likely to leave the profession
Recommendation
'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
Biden administration warns consumers to avoid medical credit cards
In the US West, Researchers Consider a Four-Legged Tool to Fight Two Foes: Wildfire and Cheatgrass
Study Identifies Outdoor Air Pollution as the ‘Largest Existential Threat to Human and Planetary Health’
Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
Game of Thrones' Kit Harington and Rose Leslie Welcome Baby No. 2
In Nevada’s Senate Race, Energy Policy Is a Stark Divide Between Cortez Masto and Laxalt
Beauty TikToker Mikayla Nogueira Marries Cody Hawken