Current:Home > ScamsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -VisionFunds
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-15 06:07:50
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (3)
Related
- Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
- The cause of a fire that injured 2 people at a Louisiana chemical plant remains under investigation
- Josh Heupel's rise at Tennessee born out of Oklahoma firing that was blessing in disguise
- Who is Arch Manning? Texas names QB1 for Week 4 as Ewers recovers from injury
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Civil rights groups call on major corporations to stick with DEI programs
- Molly Sims Reacts to Friends Rachel Zoe and Rodger Berman's Divorce
- Postal Service chief frustrated at criticism, but promises ‘heroic’ effort to deliver mail ballots
- Meta releases AI model to enhance Metaverse experience
- GM recalling more than 449,000 SUVs, pickups due to issue with low brake fluid warning light
Ranking
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Zach Bryan apologizes for 'drunkenly' comparing Taylor Swift and Kanye West
- Bad weather cited in 2 fatal Nebraska plane crashes minutes apart
- In-person voting for the US presidential contest is about to start as Election Day closes in
- South Korean president's party divided over defiant martial law speech
- Voters split on whether Harris or Trump would do a better job on the economy: AP-NORC poll
- OPINION: I love being a parent, but it's overwhelming. Here's how I've learned to cope.
- Ohio sheriff condemned for saying people with Harris yard signs should have their addresses recorded
Recommendation
As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
Weasley Twins James Phelps and Oliver Phelps Return to Harry Potter Universe in New Series
Road work inspector who leaped to safety during Baltimore bridge collapse to file claim
Meet Your New Favorite Candle Brand: Emme NYC Makes Everything From Lychee to Durian Scents
All That You Wanted to Know About She’s All That
Authorities were warned that gunman was planning to attack Yellowstone facility
Video shows missing Louisiana girl found by using thermal imaging drone
Journalist Olivia Nuzzi Placed on Leave After Alleged Robert F. Kennedy Jr Relationship