Current:Home > NewsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -VisionFunds
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
TrendPulse Quantitative Think Tank Center View
Date:2025-04-07 13:18:20
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (25793)
Related
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Rihanna and A$AP Rocky's Baby Boy Riot Rose Makes Rare Appearance in Cute Video
- Young Thug racketeering and gang trial resumes with new judge presiding
- All qualifying North Carolina hospitals are joining debt-reduction effort, governor says
- Global Warming Set the Stage for Los Angeles Fires
- Americans are becoming less religious. None more than this group
- ‘J6 praying grandma’ avoids prison time and gets 6 months home confinement in Capitol riot case
- Jets shoot down Haason Reddick's trade request amid star pass rusher's holdout
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Rihanna and A$AP Rocky's Baby Boy Riot Rose Makes Rare Appearance in Cute Video
Ranking
- Trump's 'stop
- Ex-University of Kentucky student pleads guilty to assault in racist attack
- Takeaways from AP’s story on Alabama’s ecologically important Mobile-Tensaw Delta and its watershed
- Los Angeles earthquake follows cluster of California temblors: 'Almost don't believe it'
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Takeaways from AP’s story on Alabama’s ecologically important Mobile-Tensaw Delta and its watershed
- Conservationists try to protect ecologically rich Alabama delta from development, climate change
- All qualifying North Carolina hospitals are joining debt-reduction effort, governor says
Recommendation
Grammy nominee Teddy Swims on love, growth and embracing change
Connecticut Republicans pick candidates to take on 2 veteran Democrats in Congress
Vince Vaughn makes rare appearance with children at Hollywood Walk of Fame ceremony
Have a $2 bill hanging around? It could be worth thousands of dollars
Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
Stud Earrings That We Think Are 'Very Demure, Very Cutesy'
Jurors deliberating in case of Colorado clerk Tina Peters in election computer system breach
Nick Jonas Is Shook After Daughter Malti Marie Learns This Phrase