Current:Home > NewsBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -VisionFunds
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
SafeX Pro Exchange View
Date:2025-04-06 13:59:12
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (2)
Related
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- Leonardo DiCaprio Shares How He Thanked Sharon Stone for Paying His Salary
- At Formula One’s inaugural Las Vegas Grand Prix, music takes a front seat
- Virgin Galactic launches fifth commercial flight to sub-orbital space and back
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Biden meets with Mexican president and closes out APEC summit in San Francisco
- Healthy, 100-pound southern white rhinoceros born at Virginia Zoo, the second in 3 years
- K-Pop star Rose joins first lady Jill Biden to talk mental health
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Honda recalls almost 250,000 Pilot, Odyssey and other vehicles. See the list.
Ranking
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Woman convicted of killing pro cyclist Anna ‘Mo’ Wilson gets 90 years in prison. What happened?
- Sean ‘Diddy’ Combs and singer Cassie settle lawsuit alleging abuse 1 day after it was filed
- Russian artist sentenced to 7 years for antiwar protest at supermarket: Is this really what people are being imprisoned for now?
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- California fugitive sentenced for killing Florida woman in 1984
- Arkansas governor, attorney general urge corrections board to approve 500 new prison beds
- Arizona man found dead at Grand Canyon where he was hiking popular trail
Recommendation
Highlights from Trump’s interview with Time magazine
Ravens vs. Bengals Thursday Night Football: Baltimore rolls in key AFC North showdown
Union workers at Stellantis move closer to approving contract that would end lengthy labor dispute
How the US strikes a delicate balance in responding to attacks on its forces by Iran-backed militias
Former longtime South Carolina congressman John Spratt dies at 82
Greek authorities conduct search and rescue operation after dinghy carrying migrants capsizes
Dean Phillips' new campaign hire supported dismantling Minneapolis Police Department after death of George Floyd
Honda recalls nearly 250K vehicles because bearing can fail and cause engines to run poorly or stall