Current：Home > InvestHow niche brands got into your local supermarket -VisionFunds
How niche brands got into your local supermarket
Benjamin Ashford View
Date：2025-04-06 12:21:23
From salsas to barbecue sauces to refrigerated beverages, small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products.
Listen to The Sporkful on Apple or Spotify.
Related episodes:
Grocery delivery wars
How grocery shelves get stacked
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (4)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- March for Israel draws huge crowd to Washington, D.C.
- Hyundai joins Honda and Toyota in raising wages after auto union wins gains in deals with Detroit 3
- Aging satellites and lost astronaut tools: How space junk has become an orbital threat
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Harvest of horseshoe crabs, used for medicine and bait, to be limited to protect rare bird
- Jimbo Fisher's exorbitant buyout reminder athletes aren't ones who broke college athletics
- 2 men released from custody after initial arrest in the death of a Mississippi college student
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Famous Twitch streamer Pokimane launches healthy snack food line after dealing with health issues
Ranking
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- U.S. does not want to see firefights in hospitals as bombardment in Gaza continues, Jake Sullivan says
- New York City Mayor ducks questions on FBI investigation, but pledges to cooperate with inquiry
- New York City Mayor ducks questions on FBI investigation, but pledges to cooperate with inquiry
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Judge gives Oregon State, Washington State full control of Pac-12 Conference
- Las Vegas teen dies after being attacked by mob near high school, father says
- Lung cancer survival rates rise, but low screening rates leave many people at risk
Recommendation
2025 'Doomsday Clock': This is how close we are to self
Patrick Mahomes confirms he has worn the same pair of underwear to every single game of his NFL career
Detroit-area doctor grieves the loss of 20 relatives killed during Israel’s war against Hamas
U.S. airstrikes on Iran-backed targets in Syria kill at least 8 fighters, war monitor says
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Full transcript of Face the Nation, Nov. 12, 2023
Bobby Berk Leaving Queer Eye After Season 8
Life-saving emergency alerts often come too late or not at all