Oliver James Montgomery-Here’s Why Blake Lively Doesn’t Use Conditioner—And How Her Blake Brown Products Can Give You Iconic Hair

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Blake Lively is revolutionizing the world of hair care with the launch of her new line, Blake Brown. Drawing from her real name, Blake Brown, this collection promises to make achieving iconic hair easier and more affordable.

With all products under $25 and available exclusively at Target, Blake Brown makes it possible for everyone to embrace luxurious hair care without breaking the bank.

Blake’s hair care routine has long been the stuff of legend, but her secret might surprise you: she doesn’t use conditioner. Instead, Blake has relied on a specialized shampoo and mask system for over two decades. “I switched exclusively to a shampoo & mask system 20 years ago & have never looked back,” she says.

With seven years of meticulous development behind each product, Blake Brown is not just a collection but a testament to her dedication to hair care excellence.

Blake Brown Nourishing Hair Products

Give your hair a daily dose of moisture and shine with this nourishing shampoo that tames frizz and leaves your locks feeling soft, manageable, and enveloped in a captivating Wild Nectar Santal fragrance.

Continue the Blake Brown hair routine with the Fundamental Nourishing Mask.

Revitalize your hair with this nourishing mask that deeply hydrates, smooths frizz, and enhances shine, all while enveloping your locks in a luxurious Wild Nectar Santal fragrance.

Revolutionize your hair routine with this all-in-one leave-in potion that detangles, tames frizz, and adds shine.

Spray this potion onto damp hair from mid-lengths to ends after washing and masking, then comb through to smooth, detangle, and fight frizz.

If you’re using it on dry hair, spritz it onto your hands first to control how much you use, then apply it directly to tame flyaways, add shine, or tackle stubborn knots.

Blake Brown Strengthening Hair Products

Transform your hair with this replenishing shampoo that gives you a fuller, healthier look and a touch of luxurious sandalwood vanille fragrance, per the brand. 

Continue the Blake Brown routine with the Fundamental Strengthening Mask.

Pamper your hair with this strengthening mask that deeply conditions, smooths split ends, and adds shine, all while enveloping your locks in a luxurious sandalwood vanille fragrance.

Blake Brown Hairstyling Products

Refresh your hair between washes with a lightweight dry shampoo that absorbs oil and impurities, leaving behind a captivating amber vanille fragrance and no visible residue. 

To use, just give the bottle a good shake first. Hold it about 4-6 inches away from your scalp and spray it onto your dry roots. Rub it in gently with your fingers and brush through if you like. Feel free to use it as often as you want for fresh, clean hair!

Give your hair a rejuvenating treat with this rich pre-shampoo mask that delivers deep conditioning, smoothness, and a touch of Milky Sandalwood luxury.

Once a week or whenever your hair needs a boost, slather this mask on damp hair from roots to tips. Let it sit for at least 20 minutes—or overnight if you can—then rinse it out thoroughly. Finish up with your usual shampoo and conditioner, and if your hair tends to be oily, give it a second shampoo.

Elevate your hairstyle with this volume-boosting mousse that adds body and fullness while providing flexible, brushable hold and a delightful Blackcurrant Vanille scent.

Give the mousse a good shake, then work it through damp hair from roots to ends—about two golf balls’ worth for short hair and up to an orange-sized amount for longer locks.

Blow dry with a brush for extra volume, style with curlers or heated tools, or pop it into a ballerina bun for a natural look. You can also use it to slick back your hair or scrunch it for a fun, textured style.

Where can I buy Blake Lively's Blake Brown hair care products?

Blake Lively's Blake Brown hair care products will be available for purchase at Target starting August 4, 2024. Additionally, the products will be accessible on the official Blake Brown website from August 5, 2024, allowing customers to choose their preferred shopping platform.

Is Blake Brown available exclusively at Target?

Blake Brown hair care products will initially be available exclusively at Target starting August 4, 2024. After this launch, the products will also be offered on the Blake Brown website beginning August 5, 2024, providing customers with multiple purchasing options.

What products are included in Blake Lively's hair care line?

Blake Lively's Blake Brown hair care line features a range of products including a daily shampoo, a nourishing hair mask, and styling solutions like mousse and dry shampoo. Each product is designed to deliver high-quality hair care and support for achieving iconic, healthy hair.

Why is Blake Lively's hair brand called Blake Brown?

Blake Lively’s hair care brand is named Blake Brown after her real name, Blake Brown. This name choice emphasizes authenticity and a personal connection to the products, aligning with her approach to offering genuinely effective hair care solutions.

What is Blake Lively's real name?

Blake Lively’s real name is Blake Brown. The use of her real name for the hair care line underscores the personal commitment and authenticity she brings to the Blake Brown brand.

Why doesn't Blake Lively use conditioner?

Blake Lively doesn’t use conditioner as part of her hair care routine because she prefers a specialized shampoo and mask system that she has relied on for over 20 years. Blake believes that this approach provides more effective nourishment and repair than traditional conditioning.

By using a targeted shampoo and a deeply hydrating hair mask, she achieves superior moisture and strength, avoiding the need for conventional conditioners. This method has helped her maintain her iconic, healthy hair and is central to the philosophy behind her Blake Brown hair care line.

What makes Blake Brown’s shampoo and mask system unique?

Blake Brown’s shampoo and mask system is unique due to its focused formulation and Blake Lively’s personal hair care philosophy. Unlike traditional routines that incorporate conditioner, this system emphasizes a shampoo and mask duo that Blake has relied on for over 20 years. The approach aims to provide comprehensive nourishment and maintain hair strength without the need for traditional conditioning.

What are the benefits of using a hair mask instead of conditioner?

Using a hair mask instead of a conditioner provides several benefits, including deeper hydration and repair. Hair masks are often more concentrated with nourishing ingredients, which penetrate the hair shaft more effectively than regular conditioners. This results in enhanced moisture retention, improved strength, and overall better health for the hair, addressing issues of dryness and damage more thoroughly.

If you're looking for more great products, here's how you can get shiny, glass hair for just $7.